熱門時事分享：快時尚撐不住了？二手商機崛起重新定義穿搭靈魂｜20260721
目錄
2026 年 07 月 21 日｜HOT 用英文聊時事｜S1 EP36
歡迎收聽《HOT 用英文聊時事》，不知道大家多久買一次衣服、上次整理衣櫃什麼時候呢？以前買的一堆服飾，丟掉覺得浪費，留著又很佔空間讓人困擾。此外，越來越多人意識到快時尚帶來的環境傷害，去思考舊衣服是不是還有新的價值，又如何避免購物造成的環境衝擊？消費者的購買習慣改寫了服飾產業的規則，全球二手市場正以每年 15% 的速度瘋狂擴張，2029 年將衝破 3,670 億美元。相比之下，H&M 和 Zara 關閉上百家店面、Shein 的利潤暴跌超過 30%，過去靠低價快速換新的快時尚已不再稱霸市場，二手經濟成為新主力。今天，就讓我們來聊聊，消費者為什麼改變習慣、二手衣獲利模式的轉變，以及政府如何驅動快時尚轉型，未來服飾產業又會怎麼發展呢？
Welcome to “Hot English Topics”. How often do you buy clothes, and when was the last time you cleaned out your closet? Throwing old clothes away feels wasteful, but keeping them takes up space. More and more people are becoming aware of the environmental harm caused by fast fashion. They are starting to ask whether old clothes can still have value and how shopping can have less impact on the environment. This change in consumer behavior is reshaping the fashion industry. The global secondhand market is growing by 15 percent a year and is expected to reach 367 billion dollars by 2029. At the same time, H&M and Zara have closed hundreds of stores, and Shein’s profits have fallen by more than 30 percent. The low-cost, fast-turnover model no longer leads the market, and the secondhand economy is becoming a major growth area. In today’s episode, we’ll talk about why consumer habits are changing, how secondhand clothing is becoming a new source of profit, how governments are pushing fast fashion to change, and where the fashion industry may be headed next.
以前大家買衣服先看喜不喜歡，而現在隨著生活成本提高，很多人會先去想，花這筆錢值不值得，之後有沒有機會轉手回本，根據 ThredUp 2025 Resale Report 指出，現在快一半的人買新衣會把轉售價值一起算進去，買衣服更像是一種小型投資。不只荷包要顧，快時尚大量複製與每周推出新品，讓許多 Z 世代覺得大家穿得越來越像，因而轉向二手市場尋找自己的風格。不管是挖到絕版款式、Vintage 單品，或找到不容易撞衫的衣服，他們享受尋寶的過程，並在社群上分享戰利品，建立起之間的共鳴，透過年輕世代的詮釋，擺脫過去寒酸、撿便宜的標籤，成為有品味、展現個性的象徵。
In the past, people bought clothes based on what they liked. Now, as living costs rise, many people first ask whether something is worth the money and whether they might be able to resell it later and get some of that money back. According to the ThredUp 2025 Resale Report, nearly half of shoppers now think about resale value when buying new clothes, so buying clothes is starting to feel more like a small investment. It is not just about saving money. Fast fashion copies styles and releases new items every week, so many Gen Z consumers feel that everyone is starting to dress alike. As a result, they turn to secondhand markets to find their own style. They enjoy the thrill of finding special pieces, whether it is a rare item, a vintage piece, or something you are less likely to see on someone else. They also share these finds on social media and build a sense of connection. Through the way young people wear and style these pieces, secondhand clothing is no longer seen as cheap or low status. Instead, it has become a symbol of taste and individuality.
因應消費趨勢轉變，歐盟宣布未來每件在歐盟銷售的衣服，都需要有自己的「數位產品護照」，消費者只要掃一下 QR Code，就能看到這件衣服用了什麼材質、碳排多少、能不能修補、之後怎麼回收，如果品牌交代不清楚將面臨巨額罰款，甚至無法進入歐盟市場。歐盟也禁止廠商直接銷毀賣不掉的全新庫存，若要後續處置，廠商還得支付最後廢棄物的處理費用。而法國成為世界上第一個通過「反快時尚專法」的國家，依據產品上架速度與產量，每件商品需繳納額外的生態稅，連網紅宣傳也被禁止，從行銷端阻止快時尚無限制擴張。從設計、生產到回收，法規的介入強制品牌要為每一步扛起責任，不能再把問題留給地球。
In response to changing consumer habits, the EU has announced that every piece of clothing sold in the EU will need its own Digital Product Passport. By scanning a QR code, shoppers will be able to see what materials the item is made of, how much carbon it produces, whether it can be repaired, and how it should be recycled later. If brands fail to provide clear information, they could face heavy fines or even be shut out of the EU market. The EU is also banning brands from destroying unsold new stock, and if they need to dispose of it later, they will have to pay the cost of waste treatment. France has also become the first country in the world to pass an anti-fast fashion law. Based on how quickly products are released and how much is produced, brands must pay an extra green tax on each item. Even influencer promotion is banned to stop fast fashion from expanding without limits. From design and production to recycling, these rules force brands to take responsibility at every stage instead of leaving the problem for the planet to deal with.
既然消費者改變了購買習慣，政府也進一步加強管制，品牌當然也不可能再沿用過去只賣新品的做法，與其讓消費者去別的平台買賣二手衣，現在很多品牌直接經營自己的官方二手平台，讓衣服能反覆創造價值。像荷蘭 MUD Jeans 和日本大丸松坂屋推出服飾租借月訂閱方案，消費者不一定要真的擁有這些衣服，仍然可以有多樣的穿搭選擇；而 Patagonia 和 Zara 把修補、轉售納入門市服務，Lululemon 提供舊衣回收換取商品抵用金的機制，讓一件衣服在不同使用階段，都還能持續替品牌帶來收入。
As consumer habits change and governments tighten regulations, brands can no longer rely on selling only new products. Instead of letting people buy and sell used clothes on other platforms, many brands now run their own resale platforms so they can keep that value in-house. For example, MUD Jeans in the Netherlands and Daimaru Matsuzakaya in Japan offer clothing rental subscriptions, so people do not have to own the clothes and can still enjoy a wide range of outfit choices. Patagonia and Zara have added repair and resale services in stores, and Lululemon offers store credit for used clothes through its trade-in program. This allows a single piece of clothing to keep earning money for the brand at different stages of its life.
衣服進入二手市場之後，確實有機會被穿得更久。很多人直覺認為，買一件二手衣就等於少買一件新衣，不會過度消費，但實際上並非如此。耶魯大學的調查發現，常買二手衣的人，往往也是全新服飾的高消費族群。因為二手衣價格相對便宜，很容易覺得這件也不貴，那順便一起帶好了，再來很多人買賣二手或參與舊換新後，心理上會覺得自己已經有在做環保了，下一次再買新衣時，比較不會有罪惡感，不小心手癢又多買幾件。低品質衣服大量流入二手市場，也是令人頭痛的一個問題，像 Shein、Temu 這類超快時尚品牌，製造的衣服品質本來就不好，很快就因為破損或不耐穿被丟掉，導致最後沒有真正有效循環。
When clothes enter the secondhand market, they do have a chance to be worn for longer. However, many people assume that buying one secondhand item means buying one less new item and avoiding overconsumption, but that is not always true. A study from Yale University found that frequent secondhand shoppers are also heavy buyers of new clothes. Because secondhand clothes are cheaper, it is easy to think, “This one is not expensive, so I might as well get it too.” After buying or selling secondhand items or taking part in trade-in programs, many people feel they have already made an eco-friendly choice. So the next time they buy new clothes, they may feel less guilty and end up buying even more. Another problem is that a large number of low-quality clothes enter the secondhand market. Ultra-fast fashion brands like Shein and Temu often make clothes that are low in quality and quickly get thrown away because they are easily damaged or do not last long. As a result, they do not really stay in use for long.
如果一件衣服品質不好，就算進了二手市場，最終還是逃不過被丟掉的命運。慢時尚強調的「買得更少、買得更好」，不管是消費者或品牌，都更加注重品質，希望延長每件服飾的壽命。品牌從設計端就很講究，把未來好不好拆解、再製作，納入考量，一開始就盡量使用單一材質；同時也利用 AI 評估市場需求，搭配數位打樣先在電腦模擬，減少不必要的浪費和過量生產，衣服到了消費者手中，品牌如果有提供維修服務，大家知道壞了還能修，就比較不會直接丟棄，轉而賦予二手衣新生命。穿搭不一定總是要買新的，重複搭配或是創意混搭，也一樣可以打造出多元風格，我們依然可以好好打扮自己，同時減輕對環境的負擔，這樣的選擇，或許才更貼近下一個時代追求的時尚風潮。
If a piece of clothing is low in quality, it will still end up being thrown away, even if it enters the secondhand market. Slow fashion focuses on buying less and choosing better, so both consumers and brands are paying more attention to quality and trying to extend the life of each item. From the design stage, brands are thinking more carefully about how clothes can be taken apart and remade later, and they try to use single materials whenever possible. They also use AI to estimate demand and digital sampling to test designs on a computer, which helps reduce waste and overproduction. Once clothes reach consumers, if brands offer repair services, people know they can fix them instead of throwing them away, giving these clothes a second life. You do not always need new clothes to create different looks. By wearing the same pieces again and mixing them in creative ways, you can still build a wide range of styles. You can still dress well while reducing your impact on the environment, and this choice may be closer to the fashion future people want.
本集節目由 CLN 製作播出，若你喜歡這種主題與雙語內容，歡迎追蹤我們、給我們五顆星，並分享給對快時尚產業、二手經濟或學英文有興趣的朋友。也告訴我們下次想聽的主題吧！我們下次見！
This podcast is produced by CLN. If you enjoyed this bilingual episode, please follow, rate us five stars, and share with friends interested in fast fashion, the second-hand market, or English learning. Tell us what topic you want next. See you again soon!
歡迎至各大平台搜尋《HOT 用英文聊時事》，立即收聽最新集數！
每週二早上八點更新，用簡單易懂的英文來講解最新的熱門、商業及趣味新聞，讓你輕鬆跟上時事，還能在社交場合侃侃而談，穩定提升英文實力！
本節目由【CLN (Corporate Language Network)｜外語服務與培訓領導品牌】製作播出。
CLN 英文一對一：https://cln-asia.com/1on1/
CLN 企業英文培訓：https://cln-asia.com/corporate-training/
CLN 免費學習講座：https://reurl.cc/0mpYXM
了解更多 HOT 基礎英文新聞：https://reurl.cc/mklZkj
追蹤 Threads：@hotenglishnews
—— CLN 團隊 帶你看懂新聞，提升英文
www.cln-asia.com
本文由 CLN 編輯團隊的資深專家協力撰寫與審定。我們的團隊成員不僅畢業於台灣頂尖大學的商管、語文及教育相關系所，更在跨國企業、顧問諮詢、與人才發展領域，具備多年的實務與管理經驗，致力於將深厚的產業洞察轉化為兼具專業性與實用性的職場解決方案。
本站所有文章，歡迎自由分享網址連結並註明出處。但未經授權，請勿任意利用或直接複製、轉載文字內容。
關於 CLN
CLN (Corporate Language Network) 創辦於 2014 年，是亞洲企業外語服務和培訓的領導品牌，旨在解決企業因外語所衍伸的相關問題，協助客戶成為具有跨文化溝通和國際合作能力的專業人士。我們提供一流的企業教育訓練、AI 學習工具、隨選隨上家教平台、文件翻譯、會議口譯、師資訓練等專業服務。這些年來，我們的合作廠商包含 Google、Yahoo、IBM、IKEA、Mercedes-Benz、聯發科等多家國際品牌。
Since 2014, CLN (Corporate Language Network) has delivered language training and cross-cultural communication services for companies across Asia, including brands such as Google, IKEA, and MediaTek.