熱門時事分享：看一部劇就訂一張機票，「影劇朝聖旅行」如何改寫我們的旅遊清單？｜20261103
目錄
2026 年 11 月 03 日｜HOT 用英文聊時事｜S1 EP51
歡迎收聽《HOT 用英文聊時事》，我是 CLN 的 Clarence 老師。不知道大家有沒有過這種經驗？追完一部影集，劇終字幕才剛跑出來，手機頁面就已經切換到機票和飯店訂房網站了。像是看完《白蓮花大飯店》就想衝夏威夷或西西里島住度假村；看完《艾蜜莉在巴黎》就開始想像自己坐在巴黎街邊喝咖啡；韓劇裡的一間餐廳、日本動畫中的車站和平交道，也常常因為一部作品，變成粉絲特地前往的朝聖地。
Welcome to “Hot English Topics.” This is Clarence from CLN. Have you ever had an experience like this? You finish a TV series, and before the end credits are even over, you’re already on your phone checking flights and hotels. Like when you finish The White Lotus, you suddenly want to rush off to a resort in Hawaii or Sicily. Or after watching Emily in Paris, you begin imagining yourself sitting at a street café in Paris. Even a restaurant in a Korean drama, or a train station and railroad crossing in a Japanese anime, can turn into a full-on pilgrimage site for fans, all because of one show.
我們每天在網路上接收無數旅遊資訊，但往往是一部好劇，才能讓人產生說走就走的衝動。到底為什麼一部影集或電影會產生這麼大的魅力，讓我們看完就想立刻出發去旅行？這個「看劇就想飛」的風潮，近年來又是怎麼演變成一種全世界都在風行的共通現象？這集我們就一起來聊聊「影劇朝聖旅行」。
We see an endless stream of travel information online every single day, but usually it takes a great TV series or movie to give us that sudden urge to pack our bags and go. So what is it about TV shows and films that captivates us so much that we are ready to travel the moment we’re finished watching? And how has this screen-inspired travel trend turned into a global phenomenon in recent years? In this episode, we’re going to talk about “set-jetting.”
這種因為電影或影集，而把某個地方加入旅行清單的現象，被稱為 Set-Jetting。它其實不是新鮮事，從《哈利波特》帶動英國取景地旅遊，到《魔戒》讓更多人認識紐西蘭，影劇一直都有能力把螢幕裡的地方，變成真實世界的旅行目的地。
This trend of adding a destination to your travel list purely because of a movie or TV series is called “set-jetting.” Of course, this isn’t exactly a new phenomenon. From Harry Potter bringing more visitors to filming locations in the UK to The Lord of the Rings putting New Zealand on the map, movies and TV shows have always had the power to turn places on screen into real travel destinations.
不過，串流平台和社群媒體讓這件事變得更快。現在一部劇可以在全球同時爆紅，看完之後再到 Instagram、TikTok 或 YouTube 搜尋取景地，很快就能找到別人的踩點路線、飯店與交通資訊。Expedia 在最新的 2026 Set-Jetting Forecast 中也發現，全球已有超過一半的旅客表示，影劇正在影響他們對旅行地點的興趣。換句話說，「看完劇順手查一下那裡怎麼去」，已經不只是影迷的小眾行為。
However, streaming platforms and social media have accelerated this trend dramatically. Today, a show can go viral around the world all at once. After watching it, people can search Instagram, TikTok, or YouTube for filming locations and quickly find other travelers’ routes, hotel suggestions, and transportation information. Expedia’s latest 2026 Set-Jetting Forecast also found that more than half of travelers worldwide say movies and TV shows are influencing their interest in travel destinations. In other words, looking up how to visit a place after watching a show is no longer just a niche habit for film enthusiasts.
原因可能在於，影劇賣給我們的從來不只是一個景點。跟一般旅行社拍的美照比起來，一張旅遊照片可能讓你覺得「這裡很漂亮」，但一部影集會讓你跟著角色在那裡生活好幾個小時：看他們戀愛、失戀、吃飯、工作，甚至在人生低潮時走過同一條街。我們的心情就被深深帶入劇情裡，久了之後，那個地方就跟故事裡的情緒綁在一起。
The reason may be that movies and TV shows sell us far more than just a destination. A promo photo from a travel agency might make you think, “That place looks nice,” but a TV series lets you spend hours living there alongside the characters. You watch them fall in love, go through breakups, eat, work, and even walk down that same street during their lowest moments. We get deeply drawn into the story, and over time, that place becomes intertwined with everything we felt while watching it.
而這並不只是我們的感覺。2024 年的一份影視旅遊研究發現，比起一個景點單純在畫面中曝光多久，角色與故事如何在這個地方發生互動，對觀眾留下旅遊印象反而更重要。所以真正讓我們想去的，可能不是那間咖啡店本身，而是「我也想坐在那裡，感受一下劇裡那種生活」的想像。
And this is more than just a feeling. A 2024 film tourism study found that, compared with raw screen time, the way characters and stories interact with a place has a stronger impact on shaping how viewers perceive a travel destination. So what really makes us want to go may not be the café itself, but the desire to sit there and experience the kind of life we saw in the story.
這也解釋了為什麼有些影劇朝聖地，其實不是什麼世界級景點。一個普通的車站、一條巷子、一間便利商店，只要曾經出現在重要劇情裡，對粉絲來說就會突然有了不同的意義。日本甚至有專門研究動漫朝聖學術研究，發現粉絲真的會為了尋找和動畫場景相似的地方而旅行，即使那些地方原本只是很普通的日常空間。
This also helps explain why some set-jetting destinations actually aren’t world-famous attractions at all. An ordinary train station, a small alley, or a convenience store can suddenly take on a special meaning for fans if it appeared in an important scene. In Japan, there is even a dedicated field of academic research on “anime pilgrimage.” Studies have found that fans will travel specifically to look for places that resemble scenes from anime, even if those places are just ordinary, everyday spaces.
台灣也有很接近的例子。世新大學以 Netflix《華燈初上》和台北「條通」為主題的 2024 年影視旅遊研究就發現，看過影集之後，人們對「條通」這個地方的印象與旅遊意願確實會產生變化。也就是說，一個故事真的可能重新改寫我們心中的城市地圖：以前路過沒有感覺的地方，突然變成「我想親自去看看」。
There’s a great example of this in Taiwan, too. A 2024 film tourism study by Shih Hsin University focused on the Netflix series Light the Night and Taipei’s Tiaotong area. The researchers found that after watching the series, people’s impressions of Tiaotong and their interest in visiting the area noticeably changed. Simply put, a story can reshape our mental map of a city. A place we once passed without noticing can suddenly become somewhere we want to see for ourselves.
當然，真的到了現場，常常不會跟劇裡一模一樣。沒有浪漫配樂、沒有漂亮的運鏡，熱門取景地可能還擠滿了跟你一樣拿著手機拍照的遊客。但有趣的是，就算大家早就知道影劇經過燈光、剪輯和後製，還是願意出發。因為這趟旅行的重點，也許從來就不是驗證「劇裡拍得是不是真的」，而是讓一個原本只存在螢幕裡的故事，第一次跟自己的生活產生交集。
Of course, when we actually arrive, the place often rarely looks exactly like it did on screen. There’s no romantic background music or smooth camerawork, and popular filming spots can be crowded with other tourists holding up their phones for photos just like you. But interestingly enough, even though we all know that screen magic is built on lighting, editing, and post-production, we make the trip anyway. Because maybe the point of the journey was never to check whether what we watched was “real.” Maybe it was about letting a story that once existed only on a screen intersect with our own lives for the very first time.
而影劇對旅行選擇的影響也真的看得到。Expedia 今年觀察到，《艾蜜莉在巴黎》把劇情延伸到羅馬後，羅馬的住宿搜尋跟著增加；其他新上映作品，也讓原本不是熱門首選的英國 Yorkshire、加拿大 Muskoka 突然受到更多旅客關注。
And you can actually see this influence on travel choices playing out in real life. Expedia observed this year that after Emily in Paris extended its storyline to Rome, searches for places to stay in Rome increased in response. Other newly released shows and films have also brought more attention to places that weren’t usually top travel choices, such as Yorkshire in the UK and Muskoka in Canada.
所以一部作品真正厲害的地方，可能不是讓我們記得某一個景點，而是讓一個原本「跟我沒關係的地方」，突然變成「有一天我想去看看」。影劇只是旅行的起點，到了現場之後，我們才開始替那個地方加上屬於自己的記憶。最後也想問問大家：有沒有哪一部電影或影集，曾經讓你一看完，就忍不住搜尋那個地方，甚至直接把它放進下一次的旅行清單？
So maybe the real power of a movie or TV show isn’t in making us remember a particular place, but in taking a spot that meant nothing to us and turning it into a destination we suddenly want to visit one day. The screen is just the jumping-off point of a trip. Once we arrive, that’s when we begin building our own memories around that place. And finally, I’d like to ask: has there ever been a movie or TV show that made you look up a place as soon as you finished watching, or even add that place straight to your next travel list?
我是 CLN 的 Clarence 老師，我們下次見！This is Clarence from CLN. See you again soon!
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CLN (Corporate Language Network) 創辦於 2014 年，是亞洲企業外語服務和培訓的領導品牌，旨在解決企業因外語所衍伸的相關問題，協助客戶成為具有跨文化溝通和國際合作能力的專業人士。我們提供一流的企業教育訓練、AI 學習工具、隨選隨上家教平台、文件翻譯、會議口譯、師資訓練等專業服務。這些年來，我們的合作廠商包含 Google、Yahoo、IBM、IKEA、Mercedes-Benz、聯發科等多家國際品牌。
Since 2014, CLN (Corporate Language Network) has delivered language training and cross-cultural communication services for companies across Asia, including brands such as Google, IKEA, and MediaTek.
