熱門時事分享：你喝的是酒，還是社交壓力？Z 世代「清醒好奇」改寫酒精市場｜20260818
目錄
2026 年 08 月 18 日｜HOT 用英文聊時事｜S1 EP40
歡迎收聽《HOT 用英文聊時事》。你有沒有發現，現在去餐廳或酒吧，菜單上多了一整頁無酒精飲品？過去聚會幾乎離不開酒精，現在則越來越多人選擇無酒精調酒 ( mocktail )，甚至整場活動都不喝酒。這股全球趨勢被稱為「清醒好奇 Sober Curious」 ，代表人們開始重新思考喝酒這件事，不再把它當成社交的必要條件。今天我們就來聊聊：這股「清醒好奇」的趨勢，究竟為什麼會出現？又會如何改變我們的生活與商業模式？(參考來源：abcnews)
Welcome to “Hot English Topics”. Have you noticed that restaurants and bars now often have a whole page of non-alcoholic drinks on the menu? In the past, alcohol was almost always part of social gatherings. But now, more and more people are choosing mocktails, or even not drinking at all during an entire event. This global trend is called Sober Curious. It means people are starting to rethink drinking and no longer see it as a necessary part of socializing. Today, we’re going to talk about why this trend is happening and how it is changing our lives and business models.
Sober Curious 其實是由英國作家 Ruby Warrington 在其 2019 年的著作中提出的概念。它的核心不是要求人們完全戒酒，而是邀請你開始思考：酒精在生活中到底扮演什麼角色？簡單來說，清醒好奇是一種更有意識的飲酒方式。你不一定要變成完全不喝酒的人，而是開始問自己：我為什麼喝酒？是為了放鬆，還是其實只是因為習慣、甚至是社交壓力？和傳統戒酒不同，清醒好奇更強調彈性與自由。你可以只在週末不喝，或在某些場合改點無酒精飲品，甚至只是偶爾減少攝取。也正因為這樣的開放性，它迅速在社群媒體上爆紅。從 30 天不喝酒挑戰，到精緻的無酒精飲品分享，年輕世代開始把「清醒」視為一種新的生活態度——一種更清晰、更真實，也更能掌控自己生活的方式。 (參考來源：POPLADY)
The term Sober Curious was introduced by British writer Ruby Warrington in her 2019 book. At its core, it does not ask people to stop drinking completely. Instead, it invites people to think about the role alcohol plays in their lives. Simply put, it is a more mindful way of drinking. You do not have to become someone who never drinks. You simply start asking yourself: Why do I drink? Is it to relax? To socialize? Or is it just a habit, or even social pressure? Unlike traditional sobriety, Sober Curious focuses more on flexibility and freedom. You might choose not to drink on weekends, order a non-alcoholic drink in certain situations, or simply drink less from time to time. Because of this openness, the idea quickly became popular on social media. From 30-day no-alcohol challenges to posts about stylish non-alcoholic drinks, younger people have started to see being sober as a new lifestyle—a way of living that feels clearer, more real, and more in control.
為什麼越來越多人開始不想喝酒了？背後有幾個很關鍵的原因：首先是健康意識的提升。近期有一個流行的詞：hangxiety，意指酒醒後的身體不適和心理焦慮。酒精會影響睡眠、情緒，甚至增加心血管疾病風險。對重視身心健康的年輕人來說，保持清醒才是更美好的生活方式。根據 2020 年《美國醫學會雜誌》的研究，Z 世代中戒酒現象越來越普遍。2002 年受訪的大學生中，有 20% 表示他們不喝酒；然而，到了 2018 年，這項數據則上升至 28%。由此可見，年輕世代的飲酒量比起前幾代要少上許多。
第二，是社交方式的改變。比起在吵鬧的酒吧喝酒，現在的年輕人更偏好深度交流，例如咖啡廳聊天、手作課程或戶外活動。對年輕世代而言，清醒地交流是更高品質的社交體驗。
第三，是選擇變多了。市場上出現大量無酒精與低酒精飲品，讓「不喝酒」變得更自然，也更容易被社交場合接受。同時，功能型飲品興起，強調放鬆、提神或營養補充，讓飲料不再只是替代酒精，而是一種更有意義的生活選擇。(參考來源：Mintel、PopBee)
Why are more and more people choosing not to drink? There are several key reasons. First, health awareness is growing. There is even a popular term now: hangxiety, which means the physical discomfort and mental anxiety people feel after drinking. Alcohol can affect sleep and mood, and it can even raise the risk of heart disease. For young people who care about both physical and mental health, staying sober feels like a better way to live. According to a 2020 study published in The Journal of the American Medical Association, not drinking is becoming more common among Generation Z. In 2002, 20 percent of the college students in the study said they did not drink alcohol. By 2018, that number had risen to 28 percent. This shows that younger people are drinking much less than earlier generations.
Second, social habits are changing. Instead of drinking in noisy bars, many young people now prefer deeper conversations in places like cafés, craft classes, or outdoor spaces. For them, talking while sober feels like a better-quality social experience.
Third, there are simply more choices now. The market now offers many non-alcoholic and low-alcohol drinks, which makes not drinking feel more natural and easier to accept in social settings. At the same time, functional drinks are becoming more popular. These drinks focus on relaxation, energy, or nutrition, so they are not just replacing alcohol. They are becoming a more meaningful lifestyle choice.
當「清醒社交」成為趨勢，也帶動了龐大的商機。全球無酒精飲品市場在 2025 年已接近 9,400 億美元，並預計持續成長，顯示無酒精與低酒精需求正快速擴大 。越來越多國際酒廠與飲品品牌投入這個市場，推出無酒精啤酒與相關產品，像是海尼根、朝日等品牌都已推出酒精濃度 0.0% 系列，顯示這股趨勢正在快速擴大。
同時，餐飲場域對無酒精飲品的設計也越來越成熟。現在許多餐飲業者改用茶、果香、香料、氣泡感或發酵元素去創造層次，讓它在聚餐、搭餐或社交場合中，也能成為有風味、有記憶點的選項。(參考來源：天下雜誌、Heineken、NIQ、Asahi)
As sober socializing becomes a trend, it is also creating major business opportunities. By 2025, the global non-alcoholic beverage market had already grown to nearly US$940 billion, and it is expected to keep growing. This shows that demand for non-alcoholic and low-alcohol drinks is rising quickly. More international breweries and beverage brands are entering the market and launching non-alcoholic beers and similar products. Brands like Heineken and Asahi have already introduced 0.0% product lines, showing how fast this trend is growing.
At the same time, restaurants and bars are becoming much better at designing non-alcoholic drinks. Many now use tea, fruit, spices, sparkling elements, or fermentation to create richer flavors. This allows non-alcoholic drinks to become flavorful and memorable choices for group dinners, food pairings, and social occasions.
未來的社交，還需要酒精嗎？從現在的趨勢來看，年輕世代的飲酒量正在下降，人們開始重視清醒時的真實連結與自我掌控。這代表，酒精已經不再是社交的必要條件，而只是眾多選項之一。無酒精酒吧、功能型飲品的出現，正在讓社交變得更多元，也更有彈性。所以，也許未來真正的問題，不是「要不要喝酒」，而是：你想用什麼狀態，去面對這個世界？當清醒變成一種愛自己的選擇，甚至是一種風格，喝酒，或許真的會慢慢變成少數人的選擇。(參考來源：Forbes)
Will socializing still need alcohol in the future? Looking at current trends, younger people are drinking less, and more people are starting to value real connection and self-control while staying sober. This means that alcohol is no longer a necessary part of socializing. It is simply one option among many. The rise of non-alcoholic bars and functional drinks is making social life more diverse and flexible. So maybe the real question in the future is not, “Should I drink or not?” but, “What kind of state do I want to be in when I face the world?” When staying sober becomes a form of self-care, and even a kind of personal style, drinking alcohol may slowly become the choice of a smaller group of people.
本集節目由 CLN 製作播出，若你喜歡這種主題與雙語內容，歡迎追蹤我們、給我們五顆星，並分享給對流行趨勢、無酒精飲品或學英文有興趣的朋友。也告訴我們下次想聽的主題吧！我們下次見！
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