熱門時事分享：人類會愈來愈笨？滑不停的腦腐時代：短影音如何偷走你的專注力｜20260825
目錄
2026 年 08 月 25 日｜HOT 用英文聊時事｜S1 EP41
歡迎收聽《HOT 用英文聊時事》，我是 CLN 的 Clarence 老師。你是否有過這種經驗？本來只是想滑個五分鐘短影音，結果一抬頭，發現已經過了兩個小時。手機放下來，卻完全想不起剛剛看了什麼內容。最近網路上流行的 Skibidi、67 梗，你是不是也常常聽到，卻搞不懂在紅什麼？這些看似沒意義、卻讓人停不下來的網路內容，其實都有一個共通稱號：腦腐 ( Brain Rot )，也是牛津 2024 年度代表字。今天我們就來聊聊，這個現代人幾乎都逃不掉的「腦腐現象」。
Welcome to “Hot English Topics.” This is Clarence from CLN. Have you ever had this experience? You only planned to scroll through short videos for five minutes, but before you knew it, two hours had already passed. When you finally put your phone down, you couldn’t remember anything you had watched. Recently, trending memes like “Skibidi” and “67” have been everywhere online — have you also heard about them often but still don’t understand why they are popular? These seemingly meaningless yet highly addictive pieces of online content actually share a common name: Brain Rot, which was also selected as Oxford’s Word of the Year 2024. Today, we are going to talk about this brain rot phenomenon that modern people can hardly escape.
所謂「腦腐」，並不是真的大腦生病，而是形容一個人的精神或智力狀態惡化，特別是因為過度吸收瑣碎或無挑戰性的網路內容所引起的狀態。有趣的是，這個概念其實並不新。早在 1854 年，美國作家亨利梭羅在《湖濱散記》中就提到，當時社會忙著處理馬鈴薯腐爛，卻沒人在意更致命的腦腐現象。他點出社會時常貶低複雜思想的習慣，以及大眾偏愛簡單事物的現象，並將此視為精神和智力普遍下降的表現。從書本時代走到短影音時代，人類面對資訊過量的焦慮，其實一直都存在，只是形式不同而已。 (參考來源：VERSE、牛津大學出版社)
So-called “brain rot” does not mean the brain is truly sick. Instead, it describes a decline in a person’s mental or intellectual condition, especially caused by excessive consumption of trivial or unchallenging online content. Interestingly, this concept is actually not new. As early as 1854, American writer Henry David Thoreau mentioned in Walden that society at the time was busy dealing with rotten potatoes while ignoring the more serious problem of brain rot. He pointed out society’s habit of undervaluing complex ideas and the public’s preference for simple things, viewing this as a sign of widespread mental and intellectual decline. From the age of books to the era of short videos, humanity’s anxiety about information overload has always existed — only the form has changed.
現在最典型的腦腐內容，大致可以分成三類。第一類是獵奇動畫短片，代表作是馬桶人 (Skibidi Toilet) 系列。劇情描述長著人頭的馬桶，與頭部是監視器的西裝人之間的戰爭。畫面獵奇、音樂洗腦、劇情快速重複且無厘頭，但在 Alpha 世代間爆紅。頻道訂閱人數已達 4,700 萬，主要觀眾仍是 13 歲以下孩童。
第二類是 AI 製作的迷因內容，最具代表性的是義大利腦腐（Italian Brainrot）系列短片。影片長 30 到 60 秒，由 AI 合成。知名角色包括穿 Nike 球鞋的鯊魚「Tralalero Tralala」和長著鱷魚頭的軍用飛機「Bombardiro Crocodilo」。影片受歡迎的原因在於 AI 技術結合超現實視覺與洗腦義大利詞彙，營造「似懂非懂」感，也反映現代網路使用者較少追求內容深度，更易被誇張且強烈的感官刺激吸引。
第三類是無意義的流行語，例如「67」。它源自饒舌歌詞，後來用於 NBA 球星 LaMelo Ball 精華影片，並配上小男孩大喊 six seven 的影片，「67」隨即爆紅，即便詞本身無實際含意。
這些腦腐內容看似無俚頭，對 Z 世代與 Alpha 世代而言，是快速放鬆、零負擔的娛樂方式，也成為彼此認同的重要文化符號。(參考來源：志祺七七 YouTube 頻道、GQ)。
The most typical brain rot content today can be roughly divided into three categories. The first category is bizarre animated shorts, with the representative work being the Skibidi Toilet series. The plot shows a war between toilets with human heads and men in suits with surveillance cameras for heads. The visuals are strange, the music is catchy, and the story repeats quickly and nonsensically, yet it has become extremely popular among Generation Alpha. The channel has 47 million subscribers, and the main audience is still children under 13.
The second category is AI-generated meme content, with the most representative being the Italian Brainrot series of short clips. The videos are 30 to 60 seconds long and mostly created by AI. Famous characters include a shark wearing Nike sneakers called “Tralalero Tralala” and a military plane with a crocodile head called “Bombardiro Crocodilo.” These videos are popular because AI technology combines with surreal visuals and catchy Italian-style words, creating a “half-understood” feeling. They also show that modern internet users are less interested in content depth and more easily attracted to exaggerated and highly stimulating experiences.
The third category is meaningless slang, such as “67.” It originally came from a rap lyric, then was used in highlight clips of NBA player LaMelo Ball, along with a video of a young boy shouting “six seven.” The term quickly went viral online, even though it has no real meaning.
Although this brain rot content seems nonsensical, it is a fast and effortless way for Generation Z and Generation Alpha to relax. It has also become an important cultural symbol for their mutual recognition.
為什麼這些腦腐內容看似無意義，卻有人為之瘋狂？生理上，影片快速刺激大腦分泌多巴胺，帶來即時快感，大腦建立獎勵迴路，讓人一滑再滑。心理上，很多人滑短影音是在逃避壓力、焦慮或無聊，同時透過跟風迷因獲得同儕歸屬感。越是大人看不懂的內容，對年輕人越有吸引力。科技上，AI 降低創作門檻，演算法推播最刺激的內容，影片數量爆炸成長。這不是意志力問題，而是社群媒體系統設計本身，就容易讓人上癮。 (參考來源：數位時代、佳齡健康、志祺七七 YouTube 頻道)
Why do these seemingly meaningless brain rot videos drive people crazy? Biologically, the videos quickly stimulate dopamine release in the brain, giving instant pleasure. The brain builds reward circuits, making people scroll again and again. Psychologically, many watch short videos to escape stress, anxiety, or boredom, while following memes to gain peer belonging. The more adults who cannot understand the content, the more attractive it is to young people. Technologically, AI lowers the barrier for creation, and algorithms push the most stimulating content, making the number of videos grow rapidly. This is not a matter of willpower—it is the design of social media itself that makes people addicted.
長期沉迷腦腐內容，最大的影響是注意力下降。很多人滑完兩小時後卻什麼都記不得。頻繁且零碎的新資訊會讓大腦習慣短暫聚焦，難以維持專注，對思考力與理解力產生負面影響。2025 年《人類神經科學前沿》期刊研究發現，大學生的短影音成癮與高冒險傾向，對憂鬱與焦慮敏感性呈正相關。對孩子影響更大，英國《衛報》指出，兒童使用社群媒體與注意力不集中症狀增加相關。(參考來源：CNA 中央社、佳齡健康、民視新聞網)
The biggest impact of long-term brain rot exposure is decreased attention. Many people watch for two hours and remember nothing. Frequent and fragmented new information trains the brain to focus briefly, making it hard to maintain attention and negatively affecting thinking and comprehension. A 2025 study in Frontiers in Human Neuroscience found that college students addicted to short videos with high risk-taking tendencies showed higher sensitivity to depression and anxiety. The effects are even greater for children. The Guardian reports that children’s social media use is linked to increased symptoms of inattention.
腦腐內容容易上癮，我們可以怎麼應對？就個人層面，可先檢視螢幕使用時間，為應用程式設定上限，練習有意識地滑手機，並定期安排數位排毒。家庭層面，與其禁止，不如陪孩子一起觀看，透過對話引導判斷，培養情緒與同理能力。對不同世代的流行文化，我們可以理解世代差異，不急著責怪，慢慢建立溝通橋樑。最後想問你：你願意為專注力做出什麼改變？或許今晚少滑十分鐘，就是最好的第一步。
Brain rot content is addictive. How can we cope with it? On a personal level, we can check our screen time, set app limits, practice conscious scrolling, and schedule regular digital detoxes. In families, instead of forbidding, it is better to watch with children and guide their judgment through conversation, helping develop emotional and empathy skills. Regarding different generations’ pop culture, we can try to understand the differences, avoid blaming, and gradually build bridges for communication. Finally, consider this question: what will you do to improve your focus? Perhaps the first step is simple—just scroll ten minutes less tonight.
若你喜歡這種主題與雙語內容，歡迎追蹤我們、給我們五顆星，並分享給對腦腐現象、流行趨勢或學英文有興趣的朋友。也告訴我們下次想聽的主題吧！我是 CLN 的 Clarence 老師，我們下次見！
If you enjoy this bilingual episode, please follow, rate us five stars, and share with friends who are interested in brain rot, trending topics, or English learning. Tell us what topic you want next. This is Clarence from CLN. See you again soon!
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