熱門時事分享：花錢買安靜？從數位排毒到祕境包場，「靜奢旅遊」為什麼正流行｜20260901
目錄
2026 年 09 月 01 日｜HOT 用英文聊時事｜S1 EP42
歡迎收聽《HOT 用英文聊時事》，以前提到奢華會想到名牌大 Logo 包包、服飾，但這幾年，另一種「低調奢華」逐漸興起。它最早源自上流社會和時尚圈，不靠醒目的品牌標誌展現財富，更重視材質、剪裁和細緻工藝來展現品味，內行的人才看得出價值。面對資訊爆炸、快時尚和過度消費，更多人開始認同 Quiet Luxury 的生活方式，把預算花在舒適和品質，而如今這股低調奢華的風潮不只停在時尚圈，更進一步影響人們看待旅行的方式。
Welcome to “Hot English Topics.” In the past, luxury often brought to mind designer bags and clothing covered in large brand logos. But in recent years, a different style known as “Quiet Luxury” has been gaining popularity. It first emerged among the upper class and in the fashion world. Instead of relying on flashy logos to signal wealth, it focuses on high-quality materials, expert tailoring, and fine craftsmanship—qualities whose value is clear only to those in the know. As more people grow tired of information overload, fast fashion, and overconsumption, they are embracing the Quiet Luxury lifestyle and choosing to spend on comfort and quality. Today, this trend has moved beyond fashion and is also changing the way people think about travel.
過去為了在社群上展現出完美的樣子，精緻料理、華麗酒店和熱門景點一個都不能少，行程排得滿滿，忙著拍照打卡，最後發現放假比上班還累。厭倦了不斷炫耀展示，現代人更在乎自己有沒有好好休息充電。
Many people used to plan trips around projecting the perfect image on social media. Fancy meals, luxury hotels, and famous attractions all had to be included. With packed schedules full of photo ops and check-ins, vacation ended up feeling more exhausting than work. Tired of constantly trying to impress others, people today care more about whether they have truly had time to rest and recharge.
因此，現在有些旅宿主打進階的身心修復行程，像是低溫療法、高壓氧艙、紅光治療，搭配自然療癒體驗，以更科學化的方式改善身體狀態。雖然這些療程能幫助身體放鬆，但擋不住手機裡的工作通知，只要通知一跳出來，大腦很快又回到工作狀態，很難真的停下來。所以，甚至有度假村推動數位排毒區，不提供 Wi-Fi、暫時保管手機、移除房間電視等，就是希望幫助旅客徹底隔絕外界雜訊，畢竟擁有能安心斷線的時間自主權本來就是一種奢侈。此外，現在不少國際奢華飯店還打造睡眠優化客房，透過降噪空間、智慧床墊等設計，幫助旅客安穩的入睡，改善睡眠品質。
As a result, some hotels and resorts now offer specialized programs that help guests recover both physically and mentally. These may include cryotherapy, hyperbaric oxygen therapy, and red light therapy, along with nature-based treatments, using a more scientific approach to improve physical well-being. But even when the body begins to relax, a single work notification can quickly pull the mind back into work mode, making it hard to fully switch off. In response, some resorts go so far as to set up digital detox areas with no Wi-Fi, temporarily hold guests’ phones, and remove televisions from rooms. The aim is to block out external noise and distractions, because having control over your time and being able to disconnect without worry has become a luxury in itself. Many international luxury hotels are also introducing sleep-focused rooms with soundproof spaces and smart mattresses, helping guests fall asleep more easily and improve their sleep quality.
對想徹底遠離人群的旅客來說，偏遠、越少人去的地方更有吸引力。為了避開吵雜的熱門觀光區，有些旅宿選在深山、沙漠、孤島、或擁有國際暗空認證的觀星區，採取限額入住，甚至只接受單一團體包場，給旅客安靜又有隱私的空間，追求都市裡很難找到的寧靜。由於這些目的地多半交通不便，旅宿也會協助安排接駁。旅客可以搭私人飛機、豪華遊艇等，減少轉乘次數、避開大量人潮，直接抵達目的地，從出發就能享有安靜、不受打擾的旅行體驗。
For travelers who want to leave the crowds behind, remote places with fewer visitors can be especially appealing. Some hotels and resorts are set deep in the mountains, in the desert, on remote islands, or in globally certified dark sky areas, far from busy tourist spots. They may limit the number of guests or even host just one private group at a time, creating a quiet and private space that’s hard to find in a city. Since these destinations can be difficult to reach, the hotels often help arrange transportation. Guests may travel by private plane or luxury yacht, with fewer transfers and less contact with large crowds, so the peaceful, uninterrupted experience can begin from the moment they set off.
奢華享受就等於浪費嗎？其實不一定。除了替旅客打造舒適和放鬆的空間，許多旅宿也開始思考，一趟旅行能不能為當地留下正面的改變。以馬爾地夫六善拉姆度假村為例，他們成立海洋研究團隊，運用珊瑚復育技術，成功將近 400 萬個珊瑚幼蟲釋放回海洋，也邀請旅客跟著海洋生物學家一起親手種珊瑚礁。
Does enjoying luxury always mean being wasteful? Not necessarily. Along with creating comfortable and relaxing spaces for guests, many hotels and resorts are now asking whether a trip can leave a positive impact on the local area. Take Six Senses Laamu in the Maldives, for example. The resort established its own marine research team that uses coral restoration methods to protect damaged reefs. They have released nearly four million coral larvae into the ocean, and guests can join marine biologists to plant coral on natural reefs themselves.
另一個例子是智利巴塔哥尼亞的頂級酒店 Awasi。為了保護常被捕殺的美洲獅，Awasi 設立動物遷徙的生態走廊，並培訓最熟悉美洲獅習性的前牧羊人和獵獅人成為專業保育追蹤員，帶著入住旅客深入荒野，協助查看隱蔽式相機，記錄關鍵的保育數據。無論是修復海洋生態，還是化解人與野生動物的衝突，這兩間高檔旅宿主動為環境和地方付出，結合旅客身心療癒和生態修復，讓自然、當地居民和旅客都能從中受益。
Another example is Awasi, a luxury hotel in Patagonia, Chile. To help protect pumas, which have long been hunted, Awasi created a wildlife corridor that allows them to move safely through the area. It also trains former shepherds and puma hunters—who understand these animals better than anyone—to become professional conservation trackers. They take hotel guests deep into the wilderness to check hidden cameras and record important wildlife conservation data. Whether restoring marine ecosystems or helping solve conflicts between people and wildlife, both luxury hotels are actively investing in the environment and local communities. By combining guest well-being with ecosystem restoration, they create lasting benefits for nature, local residents, and travelers alike.
一次身心修復的行程、一段不被打擾的安靜時間，還是支持環境和在地社區的選擇，都反映出 Quiet Luxury 對旅行帶來的改變。比起追求外在炫耀的排場，或用名牌證明自己過得多好，現在有更多人願意把錢花在自己真正重視的品質和體驗上。這樣的想法其實也可以放回日常生活裡。無論是安排旅行還是買東西，都可以多想一下：這真的是自己需要的嗎？這個體驗值得嗎？還是只是為了跟上流行，或是得到別人的認同呢？
From restorative trips and uninterrupted quiet time to choices that support the environment and local communities, these experiences all reflect how Quiet Luxury is changing the way we travel. Instead of spending on flashy displays or using luxury brands as a measure of success, more people are choosing to pay for quality and experiences that truly matter to them. This way of thinking can be applied to everyday life too. Whether we are planning a trip or buying something, we can pause and ask: Do I really need this? Is this experience worth the money? Or am I simply trying to follow a trend or win other people’s approval?
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CLN (Corporate Language Network) 創辦於 2014 年，是亞洲企業外語服務和培訓的領導品牌，旨在解決企業因外語所衍伸的相關問題，協助客戶成為具有跨文化溝通和國際合作能力的專業人士。我們提供一流的企業教育訓練、AI 學習工具、隨選隨上家教平台、文件翻譯、會議口譯、師資訓練等專業服務。這些年來，我們的合作廠商包含 Google、Yahoo、IBM、IKEA、Mercedes-Benz、聯發科等多家國際品牌。
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